Destination Development
Driving sector renewal and investment
To remain globally competitive, Canada must offer experiences that meet the ever-changing expectations of travellers and the marketplace, while increasing our capacity to meet demand. Our work in Destination Development is two-fold, driving near-term success, while setting the course for long-term transformational growth. We want to attract and influence strategic investments in tourism—from the private sector and all levels of government—yielding smart growth for tourism in alignment with our communities’ broader goals.
Our role in Destination Development is focused on:
- Thought-leadership and expertise for the sector - providing resources, research, tools, guidance, and specialized content to support, respond, inform, and influence destination development efforts throughout the country, including supporting policy and programs impacting development.
- Strategy and Planning - enabling investments by supplying data, connections and strategy integration for the growth and sustainability of the tourism sector.
Together, with our partners from coast to coast to coast, we are solidifying Canada’s global reputation as a progressive, innovative leader in destination development, while also realizing our ambition to generate wealth and wellbeing for all of Canada and enrich the lives of our guests.
Key Publications
Destination Development Strategy
Read our strategy to solidify Canada’s global reputation as a progressive, innovative leader in destination development.
Regenerative Framework
Read about how a regenerative approach to tourism can transform world economies, reignite socio-cultural wellbeing and protect our environment.
Destination Development Knowledge Hub
A dedicated platform to share, discover and learn about all things Destination Development.
You will find case studies, thought provoking pieces, trends and analytics. At Destination Canada our aspiration is that Tourism generates wealth and wellbeing for all of Canada and enriches the lives of our guests. We believe that Canada can be home to world class constellations of thriving destinations aligned with high value traveller demand and the aspirations of highly engaged communities.
