Market Background

Compared to other markets, Australian visitors are more likely to visit Canada in the winter, however the busiest period is still the peak summer months of May-August.

About 78% of Australian visitors are likely to use a travel agent when booking a trip to Canada, which is higher than Destination Canada’s target European markets but below most other Asian-Pacific markets. Generally, Australian visitors to Canada prefer independent touring trips to Canada with some guided day or overnight excursions (33%) or fully independent touring trips (26%), rather than fully escorted or guided group tours (16%).

In general, some key activities Australians are interested in during a trip to Canada include trying local food and drink, as well as natural attractions such as mountains, waterfalls, or the northern lights.

For more information on ongoing travel recovery and anticipated visitation from Australia in 2023, please refer to Destination Canada’s latest Tourism Outlook

Market Reports

Global Tourism Watch

Consumer-based intelligence and key strategic considerations for the tourism market in Australia from our annual Global Tourism Watch study in 2021.

Global Tourism Watch

Market Highlights

A brief, at-a-glance summary of key facts on travellers from Australia.

Market Highlights

Find more reports

Still looking for more? Find past reports in the archive.

Find more reports
Contacts & Events
Julie King and Associates
Paramount House, Upper Ground
55 Brisbane St, Surry Hills
Sydney, New South Wales, 2010
Julie King
Managing Director
T +61 428 026 093
Janaya Birse
Manager, Media & Public Relations
T +61 (0) 415 304 487
Nathan McLoughlin
Account Director, Travel Trade
T +61 407 897 814


This market does not currently have a tourism event scheduled. For opportunities to connect with the global Canadian tourism industry, please see our Featured Events.