Digital Channels
Corporate Social Channels
Destination Canada uses our corporate channels to engage with the Canadian tourism industry and provide tools and resources to help revive market revenue in the wake of COVID-19 and support businesses plan to increase the vitality of our industry to deliver net benefits to communities and create long term resilience.
We aim to provide resources, education and tools in addition to the latest developments in the tourism industry including trends, news and opinion pieces.
We are present on Twitter and LinkedIn and also send a regular industry newsletter, Destination Canada News.
Consumer Social Channels
Destination Canada uses content marketing to help travellers fall in love with Canada and find experiences they would like to do.
We are present on key platforms including Instagram, Facebook, Twitter, Pinterest, WeChat and Weibo. We also have websites dedicated to every one of our target markets. Below are our global channels. Please reach out if you’d like a direct link to a market-specific channel.
Our Instagram feed features the best in-season photos and videos from around Canada. We curate and share content using #ExploreCanada to help us feature the diversity of the country from coast to coast to coast. Our Instagram stories also feature timely experiences on a regular basis as well as interesting features to intrigue travellers and inform our community.
We have three Instagram pages:
Get involved:
- Tag your posts with #ExploreCanada and @ExploreCanada to share your photos and videos with our team.
- Share your #ForGlowingHearts stories with us. We’re on the hunt for stories that capture the moments in Canada that stay with you, long after you return home. Think about how travel in Canada has changed you. Tell us how Canada has left a lasting mark on your heart.
Our international Facebook pages showcase inspiring photos, articles and videos from across Canada. To highlight all things Canada, we post a combination of curated user-generated content and videos made for social media.
Get involved:
- Engage with fan conversations on our wall by uploading your photos and responding to questions in the comment section under our posts.
- If your team is producing social media optimized videos or if one of your videos goes viral, reach out to our team for amplification ([email protected]).
Our corporate Twitter account provides information and news for the Canadian tourism sector.
We also have Twitter in our international markets:
Get involved:
- Use #ExploreCanada to share your tweets with us.
- Share your #ForGlowingHearts stories with us. We’re on the hunt for stories that capture the moments in Canada that stay with you, long after you return home. Think about how travel in Canada has changed you. Tell us how Canada has left a lasting mark on your heart.
Our Pinterest profile is a US-focused channel that inspires travellers to create their ideal holiday in Canada. Travellers do so by collecting our pins on their own boards.
Get involved:
- Use #ExploreCanada in your pins to make it easy for travellers to surface your content.
- Publish beautiful and informative pins to your profile so that travellers add your pins to their boards.
- Create a board with your favourite content from @ExploreCanada.
WeChat is a key part of everyday life in China, with almost every user (78% of the 1.15 billion mobile users in China) accessing WeChat at least 10 times a day. It’s a complex online ecosystem combining text message, group chat, video/audio call, as well as news, articles, music and image sharing. It’s also an emerging payment tool.
On WeChat, we post articles that are aligned with Destination Canada’s five content themes, including transformative travel experiences. One of our focuses is to promote lesser-known destinations.
Get involved:
- Engage with fan conversations by leaving comments at the end of each article or responding to questions in the comment section under our posts.
- “WOW” (similar to ‘like’) the posts you like so that your followers/friends on WeChat can see the post you just liked.
- Re-post the article to your friend’s circle to get content amplification.
Weibo is a comprehensive Chinese microblogging website combining photos, short videos, news, articles, text, live streaming and live sharing with images. It’s seen as the Chinese version of Twitter. Users typically have a high educational background and are from tier one, two and three cities.
Since Weibo is similar to Twitter and Instagram, we showcase inspiring photos and videos from across Canada. We re-post content from partners as well as user generated content from Chinese travellers and execute mini social media campaigns.
Get involved:
- Engage with fans conversations on our wall by uploading your photos and responding to questions in the comment section under our posts.
- Like or repost our posts/images/videos on your wall, so a wider range of followers can see our content.
Consumer Websites
Our consumer websites are an amazing source of information for prospective travellers to Canada, and also a fantastic tool for driving leads to partner websites. We have an always-on approach to these websites, meaning that we strive to add or update content regularly to ensure it’s meaningful to travellers.
Get involved:
- Our websites are not “listings” sites, but instead focus on editorial and storytelling. Most of our website content comes from provincial and territorial marketing organizations or specifically commissioned pieces.
- Content is often syndicated and localized on our various market sites.
- Therefore, the best way for you to be featured on our website is to work with your provincial marketing organization.
- If you’re featured in the content they provide us for syndication, there’s a good chance you’ll end up on our website.
- If you see any errors on our websites that require correction, please email [email protected].
